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Gemini Cooperation’s bid to transform reliability

As the Gemini Cooperation officially launches, its promise of 90%-plus schedule reliability through a hub-and-spoke network is under intense scrutiny.

Maersk and Hapag-Lloyd, the two partners in the venture, aim to address persistent reliability issues in container shipping, where schedule adherence has remained stubbornly low, fluctuating between 50% and 55% throughout 2024.

Gemini’s hub-and-spoke model, which involves central hubs facilitating feeder services to final destinations, is designed to optimise transit efficiency. By consolidating mainline services at designated hubs, the carriers seek to mitigate congestion-related delays that can plague conventional port-to-port operations. 

With 340 vessels and a combined capacity of 3.7 million TEUs, the Gemini network will eventually offer 57 interconnected services – 29 mainline routes and 28 regional shuttles – once fully phased in by mid-year.

Overcoming historical challenges

Achieving the ambitious 90% schedule reliability target remains a formidable challenge, given the industry’s historical struggles with port congestion and operational disruptions. 

While Maersk and Hapag-Lloyd have consistently outperformed the industry average, their own reliability in 2024 remained below 60%. By controlling key transshipment hubs Gemini aims to establish a more predictable flow of goods. 

External risks, however, remain beyond the carriers’ control. Congestion at key ports in China, including Shanghai and Ningbo, has intensified due to demand outpacing capacity growth. The ability of the Gemini model to navigate such disruptions will be crucial in determining its success.

A question of market adoption

Beyond operational feasibility, the long-term viability of Gemini hinges on whether shippers are willing to prioritise schedule reliability over cost savings. The model’s success will depend on whether customers are prepared to pay a premium for consistency, particularly in an uncertain 2025 market. While some shippers may value reduced inventory costs enabled by greater reliability, past efforts to introduce premium services struggled due to market fragmentation and price sensitivity.

With the majority of shippers valuing end-to-end reliability rather than just punctuality between hubs, the challenge for Gemini will be to demonstrate that its model can deliver comprehensive benefits across the entire supply chain.

An industry-first experiment

With competing alliances, Ocean Alliance, Premier Alliance and MSC continuing to favour traditional port-to-port networks, Gemini’s decision to embrace the hub-and-spoke model sets it apart. For ‘Ocean’ and ‘Premier’ it is more or less ‘business as usual’, with their service structure based upon the current setups. 

In particular ‘Ocean’s’ network remains largely unchanged, except for the re-launch of a seventh Far East to Europe service. Further to this, the alliance will add the South Chinese port of Yang- pu, on Hainan Island, to two of its Asia to North America loops. 

‘Premier’ mainly maintains the former THEA services and it will compensate the departure of Hapag-Lloyd by slot agreements with MSC on Far East to Europe services. Operationally, the partners will keep full control of ‘their’ loops, while retaining an existing Vessel Sharing Agreement with Wan Hai Lines in the Transpacific trade. ‘Premier’s’ largest member, ONE, will also continue a Transatlantic Vessel Sharing Agreement with the members of ‘Ocean’. 

With the network still in its early stages, industry observers remain divided on whether Gemini can deliver on its promises. Yet, if the venture achieves its ambitious targets, it could compel competitors to rethink their approach. The coming months will provide the first indications of whether this bold experiment will reshape global container shipping or simply become another ambitious but short-lived attempt at reform.

Metro negotiates rates and volume agreements with a broad portfolio of carriers, including MSC and the three major alliances, ensuring shippers have access to the widest range of service options, port pairings, and competitive rates. 

Our tailored ocean freight solutions reflect each customer’s unique requirements and expectations, delivering optimised logistics strategies. For expert guidance EMAIL Andy Smith, Managing Director, to review your situation and find the best solution for your supply chain.

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Air cargo demand defies regulatory uncertainty

In the final week of January, just before Lunar New Year, air freight spot rates continued their upward trend, rising 4% WoW and remaining 11% higher than 2024, supported by strong demand and tight capacity.

Market conditions remained resilient, with Asia-Pacific leading the growth as businesses rushed shipments before factory closures. While tonnages and spot rates have risen steadily in recent weeks (2% and 6%), comparisons to previous years are complicated by the earlier timing of Lunar New Year in 2025.

Asia Pacific to Europe volumes rebounded for a third consecutive week, approaching levels seen in mid-December. Similarly, demand on the transpacific route increased after a seasonal decline, with volumes and rates gradually strengthening. Despite some fluctuations, the market remains significantly stronger than last year, with rates holding firm and demand outpacing 2024 levels.

Regulatory headwinds create uncertainty

Despite a strong start to the year, regulatory developments in the US are introducing new challenges for air cargo. The shift toward protectionist policies has created uncertainty, particularly following the recent trade dispute with Colombia, where tariff threats were used as a negotiation tool. This approach signals a departure from predictable, rule-based trade agreements, raising concerns over future disruptions.

Uncertainty also surrounds changes to US de-minimis rules, which previously allowed low-value imports under $800 to enter tax-free. The exemption for Chinese goods has been suspended, a move expected to disrupt eCommerce shipments that have fuelled air cargo growth. Additionally, new filing requirements proposed by US Customs and Border Protection (CBP) would impose additional administrative burdens on cross-border eCommerce, impacting the more than 1.4 billion packages expected to enter the US this year.

Despite these concerns, industry experts believe the impact on consumer behaviour may be minimal, as the average value of eCommerce purchases is relatively low, suggesting that elevated eCommerce volumes may continue. While increased taxation could affect logistics costs, major policy shifts would require legislative approval, making immediate changes unlikely.

Outlook

While demand is still slightly below December’s peak, it has surpassed October levels, suggesting continued resilience. Over the past five weeks, available cargo capacity has increased across all major regions, with Europe and North America experiencing the most significant growth. Chargeable weight trends varied by region, with notable year-on-year increases in Asia Pacific and Africa, while other regions remained relatively stable.

Industry leaders emphasise the need for agility in navigating shifting trade policies, drawing parallels to the Year of the Snake, which symbolises adaptability. While challenges remain, the consensus is that air cargo demand will remain strong into 2025, with the market well-positioned to weather logistical and regulatory changes.

Metro’s airfreight, charter, and sea/air solutions strike the perfect balance of speed, cost-efficiency and resilience for time-sensitive, urgent and high-value shipments.

With block space agreements (BSA) and capacity purchase agreements (CPA) in place, we secure priority access to space and competitive rates on the busiest trade lanes. 

Whatever you’re shipping, our expertise and strategic carrier partnerships keep your cargo moving—on time and within budget.

Stay ahead in a volatile market. EMAIL Elliot Carlile, Operations Director, today to explore how Metro can support your business.

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The risks of President Trump’s trade policies

President Donald Trump’s inauguration speech and subsequent executive orders have provided further insights into his proposed trade policies. 

His emphasis on protectionism, territorial expansion, and the establishment of an “External Revenue Service” marks a significant shift in the approach to international trade, raising concerns among stakeholders in global supply chains.

While intended to prioritise domestic economic growth, these policies could have far-reaching consequences for international trade, supply chains, and geopolitical stability.

In his inauguration speech, President Trump stated a commitment to reversing what he views as exploitative trade practices. Key elements of his vision include:

Tariffs and Revenue Generation: Trump announced the establishment of an “External Revenue Service” to manage tariffs, duties, and revenues, asserting that this would generate “massive amounts of money pouring into our treasury coming from foreign sources.” He also hinted at potential tariffs of 25% on imports from Mexico and Canada, with implementation possibly starting as early as February.

Territorial Expansion and Strategic Assets: In a surprising claim, Trump indicated intentions to “take back” the Panama Canal, erroneously stating that China operates it. He further noted ambitions to expand US territory, with implications for regions like Panama, Greenland, and Canada. These statements have added to geopolitical uncertainties.

Inflation Concerns: Despite his stated goal of reducing inflation, Trump’s emphasis on tariffs directly contradicts this aim. As economic experts have pointed out, tariffs tend to increase costs for businesses and consumers, creating inflationary pressures.

Implications for Global Trade and Supply Chains

Tariffs and Retaliation
The proposed tariffs, including the suggested 25% levies on Mexico and Canada, pose a risk of retaliation from trading partners. Such measures could disrupt the smooth flow of goods, increase trade barriers, and lead to a cycle of reciprocal tariffs. Industries like automotive, manufacturing, and electronics, which rely heavily on global supply chains, would be particularly affected.

These policies also threaten to undermine trade relationships between the US and its partners, creating uncertainty for businesses dependent on predictable supply chain operations.

Inflationary Impact
Trump’s claim that tariffs would enrich the US by taxing foreign countries misrepresents how tariffs function. In reality, these costs are borne by importers and ultimately passed on to consumers in the form of higher prices. This would likely lead to inflation, contradicting the administration’s stated goal of reducing costs and combating record inflation.

Geopolitical Tensions
Trump’s assertion regarding the Panama Canal and broader territorial ambitions increases geopolitical uncertainties. Control of key trade corridors like the Panama Canal is crucial for global shipping routes, and such rhetoric risks destabilising international relations. The suggestion of US territorial expansion further complicates trade dynamics, with potential repercussions for trade routes and global commerce.

Impacts on the UK and Europe
For the UK, the indirect effects of Trump’s policies are concerning. Europe, a key trading partner for the UK, may face economic disruptions due to strained US-EU trade relations. The UK’s automotive, machinery, and chemicals sectors, which rely on seamless integration with European supply chains, could experience higher costs, delays, and reduced demand.

Additionally, retaliatory measures by China and other US trading partners may flood global markets with cheaper goods, increasing competition for European industries and indirectly affecting UK exporters.

At Metro, we leverage award-winning services and deep market expertise to help businesses navigate the challenges posed by new tariffs, rising trade barriers, and supply chain disruptions. Whether it’s mitigating the impact of rising trade barriers, reconfiguring supply chains to address changing energy policies, or responding to broader global and UK economic developments, Metro provides tailored insights and solutions to ensure your success.

In times of uncertainty, preparation is key. With Metro as your trusted partner, you can adapt and thrive in this evolving landscape.

Contact Managing Director Andy Smith today to explore how we can safeguard your supply chain and help you navigate the complexities of 2025.

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Container shipping braces for volatility as Red Sea routes beckon

For over a year attacks on merchant vessels by Houthi militants has forced container carriers to reroute around the Cape of Good Hope. However, a newly established ceasefire and assurances from Houthi forces to limit attacks on non-Israeli vessels signal the possibility of a return to the Suez Canal route.

The ceasefire in Gaza and Houthi pledges to cease attacks on most vessels offer cautious optimism for carriers, who have stated that they will only return to Red Sea transits “when it is safe to do so”.

The assurance that ships will not be targeted, alongside a reduction in hostility towards vessels calling at Israeli ports, should pave the way for safer Red Sea transits.

However, the situation remains fragile. The Houthis have reserved the right to resume attacks should aggression occur in Yemen, and their targeting of Israeli-flagged or wholly Israeli-owned vessels persists. Furthermore, full implementation of the ceasefire agreement’s later stages is crucial for long-term stability.

Capacity oversupply threatens
While the reopening of the Red Sea route presents an opportunity to streamline shipping operations, it also introduces significant challenges.

Currently, close to 100% of container vessels avoid the Suez Canal, diverting around Africa and effectively removing over 12% of fleet capacity. This artificial tightening of capacity has driven freight rates to significantly higher levels in 2024, with spot rates more than tripling on some trades.

The return to shorter voyages through the Suez Canal will flood the market with capacity, dramatically altering the supply-demand balance. Analysts predict carriers will struggle to absorb the 1.8m TEU excess, with scrapping and slow steaming unlikely to offset the impact.

Operational challenges
Resuming Red Sea transits will also bring logistical hurdles. Carriers face the complex task of realigning schedules disrupted by the year-long diversions. Ships arriving earlier or later than expected at ports could lead to congestion and delays, adding to the strain on global supply chains.

Port congestion, particularly in Europe, is a key concern. A surge in vessel arrivals could overwhelm infrastructure, causing temporary backlogs that disrupt the smooth flow of goods. The shipping industry must also contend with record deliveries of new vessels, further compounding capacity issues.

While the reopening of the Red Sea route offers opportunities to reduce transit times and operational costs, the transition is unlikely to be smooth. The combination of excess capacity, volatile freight rates, and logistical challenges will create uncertainty in the short term.

With geopolitical risks casting uncertainty over the industry, building resilient supply chains, securing comprehensive cargo insurance, and managing budgets effectively will be essential for navigating the 2025 sea freight landscape.

In this volatile market, our marine insurance cover and fixed-rate agreements on key shipping routes help minimise risk and provide budgetary stability.

To discover how Metro’s insurance solutions and fixed-rate options can support your business in 2025, please EMAIL Managing Director Andy Smith.